About Foundry
We are building a movement that challenges conventional thinking, celebrates African excellence, and creates space for the conversations that will shape our continent's future.
Our Vision
Foundry envisions an Africa where critical thinking, innovation, and cultural pride drive progress. We believe in the power of authentic dialogue to transform perspectives and create lasting change.
Through our platform, we're not just sharing stories—we're building a community of changemakers who are committed to redefining what it means to be African in the 21st century.
Our Values
Authenticity
We stay true to African voices, perspectives, and experiences while embracing diverse viewpoints.
Innovation
We champion creative solutions and forward-thinking approaches to continental challenges.
Unity
We believe in the strength of Pan-African collaboration and shared purpose.
Meet Our Team
Lulama Jika
Founder & Creative Director
Lulama leads the platform's vision, strategy, and storytelling—shaping everything from content to creative direction. At the intersection of culture, innovation, and media, Lulama is building a platform that dares to rethink Africa's future and reframe how young Africans see themselves.
Zaine Sekgobela
Visual Content Designer
Zaine brings consistency and energy to Foundry's weekly output. He handles YouTube thumbnails, episode covers, blog visuals, and newsletters—ensuring every piece of content is clean, on-brand, and visually engaging. With an eye for layout and a mind for content flow, Zaine helps Foundry show up polished and purposeful every time.
Ashley Kapaso
Digital Solutions Partner
Ashley is the tech brain behind Foundry's online presence. As a founder of his own digital business, he leads all things related to website functionality and performance. Whether refining user experience or preparing for future scale, Ashley is Foundry's go-to for all things digital infrastructure.
Our Principles
These core beliefs guide everything we do at Foundry, ensuring we stay true to our mission of making Africa think again.
Believers before followers
We prioritize building a community of passionate believers over chasing follower counts.
Foundations before fame
Strong foundations and authentic relationships matter more than viral moments.
Heat before hype
We create genuine impact and meaningful conversations, not just trending topics.
Africa before algorithm
African voices and perspectives come first, not what algorithms want to promote.