N° 007
Faith
9 min
Faith and the founder.
On building through the dark middle years, when nothing is working yet.
Published 9 September 2026
I thought I had faith.
What I had were opinions about faith. I could talk about it well. I had the vocabulary, the upbringing, the settled sense of a man who has never been tested in the one place where testing actually happens — which is not the sanctuary, and not the argument, but the ordinary Tuesday when the money is not there.
You will believe you have a great deal of faith right up until you build something. Then payroll arrives. Then rent arrives. And you discover that everything you thought you believed was a theory you had never once been asked to stand on.
That is where this essay comes from. Not from a summit. From the middle, where I still am.
The dark middle
There is a stretch in the building of anything that nobody writes about, because there is no story in it yet. It comes after the excitement of starting and long before there is any evidence. Months of work going out and nothing coming back. No proof. No signal. No honest way to answer when somebody asks how it is going.
That last part is what makes it dark. Not the difficulty — the silence around the difficulty. You cannot tell most people, because most people will hear it as failure and begin, gently, to manage you. So you say it is going well. You say you are building. And then you go home and sit with the actual arithmetic alone.
I have been unable to make rent. I have had days where I did not know what I was going to eat. I am not going to dress that up into something more dignified than it was, and I am not going to give you the figures, because the figures are not the point and I have never found a way to say them that did not sound like either complaint or performance.
Here is the only fact from that season worth reporting: I have never gone to bed hungry. Not once. Not because I engineered my way out of it. It kept arriving — often late, never early, never with any margin that would have let me relax about the next one.
That is what provision actually looks like. It is not a buffer. It is bread, on the day.
The birds are fed, but not in advance
There is a passage I lived inside during those months. Christ tells his listeners not to worry about tomorrow — what they will eat, what they will wear — and points at the birds, who do not sow or reap or gather into barns, and are fed anyway.
I used to find that passage frustrating. I do less now, because I misread what it was promising.
It does not say nothing will go wrong. It does not say you will be comfortable, or that the business will work, or that the money will arrive in time for you to sleep well. Look closely at the birds: they are fed daily and they are never fed in advance. There is no bird with a reserve. The provision is real and it is continuous and it is never early — which means the bird's whole life is conducted in dependence, and that dependence is not a bug in the arrangement, it is the arrangement.
I wanted a guarantee. What was on offer was a relationship. Those are not the same thing, and the difference between them is most of what I have learned in the last few years.
Faith is not the confidence that it will work. It is the decision to keep building while you do not know, addressed to Someone rather than shouted into a room.
On your knees
My pastor said something years ago that I have carried every day since: the bigger the vision, the more time you have to spend on your knees.
I did not understand it as a warning at the time. I do now.
It is not a poetic way of recommending humility. It is a description of load. A vision that is genuinely larger than you will, by definition, exceed what you can carry — that is what makes it worth having. Every increase in what you are attempting is an increase in what can go wrong, whom you can fail, and how far the fall is. The prayer is not decoration on top of the ambition. It is the only structure underneath it that scales at the same rate.
And there is the other half, which sounds strange in a business essay and which I believe entirely. Something is against it. Scripture is plain that the thief comes to steal and kill and destroy, and I have watched enough good things get taken apart — by exhaustion, by an unnecessary conflict, by a decision made in the wrong week — to have stopped treating that as metaphor. The attack on a builder rarely arrives as a competitor. It arrives as a small compromise on a bad day.
What faith is not
I have to draw a line here, because the version of this that gets sold is dangerous and it has ruined people.
Faith is not a business plan. God is not a mechanism for making payroll. There is a whole industry built on the suggestion that if you believe correctly the money will follow, and it is a lie that leaves wreckage — the wreckage of people who did believe, faithfully, and whose businesses failed anyway, and who were then quietly given to understand that the fault was in their believing.
Prayer is not a substitute for research. It never once told me what a market was doing. When we entered a market we should not have entered, that was not a spiritual failure; it was a diligence failure, and no amount of faith would have covered it, because faith was never the missing input.
What I have found is quieter and more useful than the promise. Prayer does not usually change the circumstance. It reorders the person standing in it. I have gone into that room carrying something unbearable and come out carrying the same thing, differently — able to make the next decision without panic, which is often the only thing standing between a bad season and a fatal one.
And sometimes it does something else that I did not expect. It clarifies what to let go of. I have had things die that I was determined to carry — directions we had committed to, work I had a great deal of myself invested in — and found, afterwards, that I did not mourn them for long. I used to think faith was only endurance. A meaningful part of it is release. Knowing the difference between perseverance and stubbornness is not a strategic skill; it is a spiritual one, and I have never acquired it anywhere but on my knees.
Workmanship
The verse the whole of my working life now sits on is this one:
For we are God's workmanship, created in Christ Jesus to do good works, which God prepared in advance for us to do.
Sit with that word. Workmanship. It is not a word for something that happened. It is a word for something made — carefully, deliberately, by somebody with a standard, the way you would describe a piece of furniture built by a craftsman rather than assembled in a factory. The claim is that a person is that. Made on purpose, to a standard, by someone who was paying attention.
And you do not make something for no reason. A thing that has been crafted has been crafted for something. The verse says so directly: created to do good works, prepared in advance.
That is where my faith and my work stopped being two subjects.
For years I held them apart, the way many believers do — the faith over here, sacred and private, and the business over there, necessary and slightly worldly, with the connection between them being that one funds the other. I do not believe that any more. If I am workmanship made for good works, then the work is not the thing I do in order to serve God elsewhere. It is a substantial part of the service. The companies, the products, the people employed, the young person who walks into a first meeting sounding like somebody — those are the good works. Not the tithe on them. Them.
Which is also why I have become severe about excellence. If the work is service, then sloppy work is not merely bad business; it is a poor offering. Nothing I have ever made has been good enough, and I intend to keep raising it, because I know exactly what is being represented by it.
I will say the other part plainly, since this is the essay for it. I build with the hope that these become platforms from which I can speak about what I actually believe. Not as a marketing strategy. Because if any of this works, it will have been carried, and the honest thing to do with a platform you were carried to is say who carried you.
Where creativity comes from
One last thing, and it is the idea I find most beautiful of all of this.
We call ourselves builders and creators, and we talk about creativity as though it originated with us. It did not. Before any of us made anything, we were made — and so was everything we use as raw material. The instinct to look at what exists, see what is missing, and bring something into being that was not there before is not an accident of human psychology. It is, in the plainest sense, inherited.
So when I am looking for inspiration, I have never understood the impulse to look sideways at what other companies are doing. The first Maker's work is available. It is us, and it is the world. Nothing produced in the last century of design touches the standard of a coastline, a body, a piece of weather. If you want to understand craft, study what was made before there was anyone to impress.
To whoever is in the middle
I have not written this to convince anybody. If you do not share this, I have at least told you the truth about how I got here, which is more useful to you than a sanitised version in which I was simply resilient.
But if you are in the dark middle right now — nothing working, nothing to show, and no honest way to answer when people ask — then this is what I have for you.
The silence is not evidence. Provision comes on the day and almost never before it, and the fact that you cannot see next month is not a sign that there isn't one. Do the diligence, because faith does not excuse you from the work. Then build, and pray, and understand that the size of what you are carrying is precisely why you cannot carry it alone.
You were made on purpose. You were made for good works. Some of them are the ones sitting unfinished on your desk right now.